Exploring Innovation: Thatcham Research Product Showcase featuring Chery’s OMODA and JAECOO

This week, industry professionals gathered at the Thatcham Research Repair Technology Centre to witness the partnership of Thatcham Research and Chinese vehicle manufacturer, Chery.

The spotlight was on Chery brands: the OMODA and JAECOO.

This event marked a significant milestone not only for Chery but also for the automotive industry as a whole, with Thatcham Research presenting their newly launched Vehicle Risk Rating system.

A new era

Launched in September, Thatcham Research’s new Vehicle Risk Rating system aims to redefine risk assessment within the automotive sector and help insurers deliver more accurate pricing.  

This system evaluates vehicles according to performance, damageability, repairability, safety, and security to provide an overall score to accurately reflect real-world ‘insurability’.

Chery’s growth

Chery’s presence at the showcase underscored its commitment to the UK market, where it has seen impressive growth. The company reported a notable increase in sales, attributed to its focus on quality, innovation, and consumer preferences.

During the event, executives shared insights into their strategic partnerships, highlighting collaborations with DHL for logistics support and RAC for vehicle breakdown services. These alliances not only enhance Chery’s operational efficiency but also ensure that their customers receive exemplary service and support.

The company is also working with insurance company Indeez who designs, builds, and optimises end-to-end digital insurance programmes on a global scale.

OMODA and JAECOO

The day featured two of Chery’s standout brands: the OMODA and JAECOO.

The vehicles on display embody the brands’ vision of combining style, performance, and sustainability. The OMODA, with its sleek design and advanced technology, caters to a younger audience seeking a modern driving experience, while the JAECOO appeals to those who prioritise practicality and functionality without compromising on aesthetics.

These PHEV and HEVs aim to follow in the footsteps of those before, including Kia and Hyundai.

Test drive

One of the highlights of the day was the opportunity to have a ride in the OMODA E5. The ride offered a perfect blend of comfort and responsiveness, showcasing Chery’s engineering prowess. With its smooth handling and intuitive features, the OMODA made a lasting impression on all who experienced it.

Looking ahead

The Thatcham Research Product Showcase was not just an event; it was a glimpse into the future of the automotive industry. As Chery continues to expand its footprint in the UK and invest in innovative partnerships, the company is poised to become a formidable player in the market. With Thatcham Research’s new Vehicle Risk Rating system setting higher safety standards, both manufacturers and consumers can look forward to a more secure driving experience.

In conclusion, the showcase served as a testament to the exciting developments in the automotive landscape. With brands like Chery leading the charge, the future looks bright for vehicle innovation, safety, and consumer satisfaction.

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Charge UP: EV quarter update

Activate Group’s quarterly electric vehicle (EV) report has revealed that EV repair costs have fallen six per cent across the board in the last quarter, with parts costs down eight per cent.

The report draws on Gecko Risk data to provide updates on EV adoption and repair cost trends, exclusively focussing on battery EVs.

It found that as of September, over 280,000 battery EVs have been registered this year, with high-end brands continuing to lead the market. Tesla holds the top position, while BMW, Mercedes, and Audi have gained significant market share. MG remains in the top five, however Volkswagen, has shown strong quarter three growth thanks to the popularity of its ID range.

James Fisher, CEO of Gecko Risk, said, “Prestige makes dominate EV sales this year, perhaps due to purchasing an EV being seen more as luxury than a necessity. At Gecko we are very interested to see how cheaper makes and models coming out of China impact EV take up, with a more environmentally conscious younger generation soon being able to afford to get behind the wheel of an EV. Also, will ongoing cheapening second-hand purchasing opportunities begin to attract a wider audience?”

EV repair cost trends

Year to date, the trend for reduced EV repair costs continues, with average costs down six per cent year-on-year. All of 2024’s highest selling manufacturers have seen a year-on-year reduction in repair costs, with BMW recording the largest drop at 11%.

Adrian Furness, Managing Director, Activate Group Insurance Services, said, “With major manufacturers now offering a strong lineup of electric vehicles to rival their internal combustion engine (ICE) models, competition in the EV market is increasing. This growth is not only driving down costs but also advancing knowledge within the repair industry.

“In recent years, capacity issues meant repair sites had little incentive to invest in the technology and training needed for EV repairs. However, with repair volumes across the market dropping by around 10% over the past year and EV numbers on the rise, repairers are now investing in the skills and equipment necessary to meet this growing demand.”

EV repair cost breakdown

Parts remain the largest component of EV repair costs, though labour is the highest cost for Tesla and MG repairs. Year-on-year, parts costs have fallen by eight per cent, while labour has decreased by four per cent, offset slightly by an eight per cent increase in paint costs.

Adrian added, “Average repair costs are evolving as EVs become more mainstream in the UK. While repair costs in the wider market continue to rise, we see a downward trend for EVs, particularly in parts costs—an indication that EVs are gradually moving towards cost parity with traditional fuel vehicles.”

Conclusion

The EV market continues its rapid evolution, with high-end brands challenging Tesla’s dominance and overall repair costs trending downward as EVs gain traction on UK roads. Increased competition is driving cost efficiency and pushing the repair industry to expand its EV capabilities, addressing both capacity and expertise gaps. As parts and labour costs decrease, EV repairs are becoming more affordable.

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Bodyshop Briefs 

  • Fix Auto West Hampstead has celebrated its 75th birthday.
  • The Vella Group has announced that all its sites will join the NBRA/VBRA.
  • Vertu Motors has announced the acquisition of Burrows Motor Company.
  • Autoglass has launched a new site in Luton to enhance the support and services it offers customers in the region.
  • Sorted Garages in Leeds has secured BS10125 certification.
  • Fix Auto Mid Devon & Newton Abbot have both achieved BS10125:2022 compliance with the support of Ezi Methods.
  • Lloyd Motor Group has acquired Stratstone Tyneside BMW & Mini, which will be renamed Lloyd North Tyneside BMW & Mini.
  • Vertu Motors has worked with Kings Fleet Services to unveil another state-of-the-art smart repair mobile workshop.
  • SMART Bodyshop Solutions has cut the ribbon on its latest 18,000 sqft vehicle accident repair centre in Reading.
  • FixAuto Hereford is the first bodyshop in the country to have invested in the new GYS US Keo spot welder. 
  • Solus Sheffield has been declared officially open after the ribbon was cut by Aviva’s Director of Personal Lines Home and Motor Claims Hazel Johnson.
  • Chesterfield Car Clinic has thanked Automotive Training Solutions for delivering exams for qualifications. 
  • PJB Accident Repairs has passed its second annual BSI audit and also achieved PAS 2060 certification.
  • Allscreens Nationwide has been named as the sole provider of windscreen repairs and replacements for Tesco’s 10,000-strong fleet of home delivery vehicles and lorries.

Industry News 

IMI invites Apprentice of the Year nominations

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IMI outlines its manifesto for automotive

The IMI manifesto outline sets out three key priorities for the professional body: Attract and Recruit, including engaging with employers to remove barriers to apprenticeships and collaborating with government on addressing qualifications gaps; Retain, including supporting upskilling and continuous professional development; Future Skills and Technology, anticipating emerging skills needs and partnering with like-minded organisations to future-proof the sector. Full story

Copart holds first auctions at new St Helens Operation Centre

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LKQ lead aftermarket in calling on Transport Secretary to support the independent workshop

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New report reveals that the cost of getting on the road jumped by 19% in 2024

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SYNETIQ’s climate targets validated by Science Based Targets initiative

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Delphi Academy unveils expanded ‘OEM-level’ training centre

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Landmark Court of Appeal ruling promises £21bn payout for motor finance mis-selling victims

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Automotive still Britain’s number one exporter of goods despite year of renewal

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Gemini ARC supports World Mental Health Day 2024 with Ben’s Big Breakfast

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Mirka continues to clean-up with its new extractor

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BCA introduces EV Battery Health Grading to the remarketing sector

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Motofix partners Keycafe

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LKQ UK announces sustainability upgrade

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VM News 

Jaguar Land Rover reports 59% surge in plug-in hybrid sales

Jaguar Land Rover has reported a significant increase in the popularity of its plug-in hybrid models (PHEV), which it says serve as a transitional phase for customers moving towards fully electric vehicles (BEV). In the first half of their financial year, the automotive leader announced a 59 percent surge in PHEV sales compared with the same period last year. Full story

Stellantis reports lower Q3 2024 net revenues

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Volkswagen Group’s nine-month results impacted by higher fixed costs

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Volkswagen says it must close German factories after China sales slump

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Renault building R&D team in China to develop EVs for Europe, report says

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Toyota, NTT to Develop Driver Assistance System to Prevent Accidents

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BMW eyes hydrogen future

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Hyundai Motor reveals bold and efficient hydrogen FCEV concept previewing new design language

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People 

  • BYD has appointed UK Group Managing Director at Stellantis Maria Grazia Davino as Regional Managing Director for Germany, Switzerland, Poland, Austria and the Czech Republic.
  • Carwow has appointed Cox Automotive’s Dealer Development Director Daniel Boakes as Sell My Car Commercial Director.
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