Automotive colleagues are being invited to select their top driving songs as part of a new initiative from charity Ben.
Rev up 4 Ben will see the charity create the ultimate driving list, with all songs handpicked by those working within the industry.
The purpose is to curate an epic Spotify playlist of summer driving songs while encouraging engagement for the charity on social media using #RevUp4Ben, as well as increasing sign ups to its email list.
Rev up 4 Ben www.ben.org.uk/drivingplaylist will also help to raise awareness of the charity and let people know that Ben is there to support them.
Ellen Plumer, Head of Marketing, Outreach, Communications & Awareness, said: “To celebrate a love of music, driving and our industry, we’re creating the ultimate driving playlist, chosen by the automotive community – by the community, for the community. We’re really excited to launch this just in time for summer so those travelling to new holiday destinations can have a great new set of tunes to listen to on their journeys.
“The purpose of the campaign is also to boost awareness and increase Ben’s reach so that everyone in our industry knows about the services we provide.”
