DS Automobiles, the premium brand of Stellantis, has introduced a new feature to its line-up: a digital travel assistant powered by ChatGPT.
The feature, which is integrated with DS IRIS SYSTEM, allows drivers to interact with their cars using voice commands and receive personalised responses.
ChatGPT is a technology that uses language models to understand and generate natural and fluid conversations. By learning from huge amounts of data, ChatGPT can answer a variety of questions and provide useful information. For example, users can ask ChatGPT about places to visit, trivia quizzes, stories, and more.
The feature is available in DS 3, DS 4, DS 7 and DS 9 models equipped with DS IRIS SYSTEM and can be accessed in France, Germany, the UK, Spain and Italy, in each respective language. The feature is offered at no extra cost over a six-month pilot phase for the first 20,000 requests.
Olivier François, Head of DS Automobiles said, “As pioneers in the integration of ChatGPT into the automotive world, we are making a generative artificial intelligence that is fluid, intuitive and immersive accessible, transforming every trip into a unique journey. It is a high-tech revolution with unlimited potential that is part of one of the greatest 21st century societal transformations.”
