Automotive charity Ben has announced the return of it Big Breakfast fundraising event.
The week-long campaign will kick off on 10 October to coincide with World Mental Health Day, with companies again urged to raise valuable funds by putting on breakfast spreads for colleagues and customers.
Matt Wigginton, Director of Partnerships, Engagement & Income at Ben, said: “Over 200 locations took part in last year’s inaugural Ben’s Big Breakfast so we knew we had to bring it back in 2022.
“The Big Breakfast is such a simple way to raise funds, but it’s also an important reminder to check in with our colleagues. Having a chat over a cup of coffee in the morning could make such a difference to someone’s day without you even realising it. Often, people are suffering in silence, thinking that nobody has noticed or cares about them. A small gesture like catching up over a cuppa could change that. It could be the first step to them opening up, or reaching out to Ben for help.”