Ben is hoping a new short film will help it to raise upwards of £300,000 over Christmas for struggling families.
Based on supermarket TV adverts, the film uses the tagline ‘When you give a little, we can change a lot.’ and focuses on a family who are struggling to make ends meet.
It is now calling on those in the industry to share the film and donate as much as they can to help it provide life-changing support for automotive families.
Matt Wigginton, Director of Partnerships, Engagement & Income, said, “Times are tough, really tough, and there are thousands more people in our automotive industry who urgently need our support. Every year, more people are turning to Ben. Too many people are struggling to make ends meet and keep their families warm and safe this winter.
“Please share our new film far and wide and give as much as you can afford so we can be there for those who need us. On behalf of all the families who will benefit from our Christmas appeal, thank you. You may never know the people it helps, but we want you to know the difference it makes. Together, we can make a life-changing, often life-saving, difference to the lives of our automotive family.”
