Steer continues relentless growth strategy

Steer Automotive Group has cut the ribbon on its 57th site.

Based in Sheffield, the new-build, 13,000 sqft bodyshop includes significant EV battery storage and a dedicated multi material booth for electric, hybrid and multi-material vehicle repairs. Further investment in ADAS calibration and skills in ongoing.

The launch takes to 12 the number of Steer facilities in the East Midlands while also enhancing its footprint in South Yorkshire.

James Dunn, Regional Director East Midlands said, “We look forward to welcoming client partners to join us at our brand-new Steer Sheffield site, taking advantage of the technology but also the awareness and training in our teams which ensure we are fully ready for the future.”

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State of the Nation

The automotive aftermarket is facing a trying time as repair inflation and the cost of living start to bite, but winners and losers are starting to emerge.

Speaking during a ‘State of the Nation’ address at ARC360’s Gaining Ground Together event, which was held at The Manufacturing Technology Centre on Thursday, 24 November, Paul Sell, Director at Trend Tracker, revealed the extent of the economic downturn and how it is impacting both consumers and industry.

He said that living standards are facing their biggest drop since the end of the Second World War, but worse is yet to come with an economic revival not expected to materialise for another two or three years.

Increasing mortgage rates and food prices are forcing consumers to think about how they spend their money, but far and away the most substantial knock to households is escalating energy prices. Paul predicted that a combination of all three will lead to a seven per cent drop in disposable income over the next two years, and this view was supported by a You Gov poll that found 82% of people plan to tighten their belts.

Employers

For employers, the prognosis is equally challenging with energy prices joined by wage inflation as the critical factors. Unemployment levels are actually low, but there are now half a million more people on long-term sick leave than pre-pandemic, meaning the cost of attracting and retaining skilled staff has increased dramatically.

For the automotive aftermarket, there are also a raft of industry-specific challenges to cope with, not least around the global microchip shortage and disruption to the supply chain.

Paul revealed that car production in September was a staggering 47% down on the same month in 2019, meaning the value of used cars remains at a record high, while one in five repair jobs is still being held up by a lack of spare parts. Here too the situation is likely to get worse before it gets better; Paul said that lead times have been static at 55 days for most of the year, but have extended to 59 day in the last few months as demand increases at the onset of winter.

Arguably the most urgent consideration though is repair cost inflation, which is tracking at about 18% year on year but expected to increase ‘significantly’ in the near future.

“We’re not at the end of this cost inflation,” Paul said. “There is more to come and it’s a difficult time for many. But there are definitely some winners and losers as the market evolves. Partly that’s because the increases in repair costs and the steady demand have meant the market value has gone up. That has made the sector attractive to investors and it is attracting investment, with a number of acquisitions taking place.”

Panel

Paul was then joined on stage by Chris Weeks, Executive Director, NBRA; and Nick Sweetman, Head of Vehicle Repair and Service Operations, UK & Ireland, Enterprise, who shared their own insights from the front line of the industry. 

Chris broadly agreed with Paul’s assessment, suggesting the myriad challenges – repair inflation, wage inflation, mobility costs – are unlike anything seen before.

He said, “I’ve never seen a time when so many things were hitting a single industry sector at the same moment.”

He suggested that the need for collaboration and communication was as great now as it was during the pandemic, but feared work providers are reverting to type as a result of the pressures they themselves are feeling.

Chris said, “I think we’re taking a backwards step. It’s no one’s fault, but when you are facing your own challenges then it’s inevitable that more and more control starts to creep back in – greater engineering, greater intrusion, more testing, more checking. We’re going in the wrong direction again and instead of talking more and saying this is a collective problem so how can we work together, we’re moving back towards an adversarial phase.”

Electric vehicles

One area where working in partnership and understanding each other’s priorities will be critical is in the continued electrification of the market, although uptake has slowed slightly due to rising energy costs.

“It is putting people off,” Paul explained. “Running costs are now about the same as for a petrol or diesel car, so why would you make the switch?”

But despite that, plug-in vehicles continue to make up a greater share of the overall car parc every month and knowing when to invest, and to what degree, is not straightforward for bodyshops.

Nick said, “Repairers aren’t in an easy position in terms of knowing what EV skills they need. We’ve got a young fleet so we have more EVs than most, but even we don’t want a stampede of repairers pushing on to Level 4. That would give them the skills to repair a battery set, but we feel when it gets to that level of damage the vehicle will likely be a total loss anyway. Everyone has to get to Level 2, but at the moment we don’t feel like repairers will get a return on investment getting to Level 4. But this brings it back to collaboration, because it’s not solely the repairer’s responsibility. We can help our network.”

Change

EVs are certainly one disrupting factor, as are connected vehicles, which Nick thinks will reduce claims severity but not repair complexity. But perhaps the most significant market change will come from something as yet unimagined.

Chris concluded, “We’re due an epoch event, something big that will change the industry entirely. It’s normally out of difficult times where innovation is at its peak, and we’re in a pressure pot at the moment. Everyone is struggling. So I just feel like someone is going to introduce something brand new. It’s going to do incredibly well and everyone is going to jump on top of it.

“I think this is a positive thing. We’ve been working the same way for a long time. Other markets work completely different to ours, so have we got it completely right? I don’t think we have. Something will change, and I think it will be around who owns the consumer.”

ARC360’s Gaining Ground Together 2022 event was sponsored by GT Motive and OSCA, and supported by ARC360 Corporate Partners: Solera Audatex; BASF; BMS; CAPS; Copart; EMACS; Entegral; Enterprise; Innovation Group; Mirka; Nationwide Vehicle Recovery Assistance; and S&G; along with Partners: Repairify; Indasa; and Prasco UK; and Associate Partners: Gemini ARC; Trend Tracker; and Thatcham Research.

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Where next, when staying still is not an option?

To understand the value of business development in the automotive industry, imagine how an organisation would have been left behind by its competitors if it had not moved on in the past five years in terms of products, processes, services and skills.

Perhaps even more tellingly, imagine the irrelevance of that same business if it fails to move on in the next five years.

But what exactly is business development and how is it achieved? It is not simply about growth, although growth is an almost inevitable consequence. Instead, developing your business can typically take place in four ways:

  • Organically
  • Strategically
  • Internally
  • Partnerships

Organic

Organic development is as straightforward as it sounds – it describes business progression without radical change, but simply through steady improvements to what it already does. As a result of better service and efficiencies, its customer base grows, its market penetration, and its profit margins.

One obvious area where this is taking shape is in the adoption of more technology to streamline the claims journey.

Solera is a market-leader in automotive tech and Neil Garrett, Sales Director for Solera UK, South Africa & Nordics, believes that the one technology on the brink of revolutionising the sector is artificial intelligence (AI).

Its own research has recently revealed the growing appetite among bodyshops for AI solutions, and he believes wider adoption cannot fail to result in significant business development.

He said, “We can see continued digitalisation of the claims process from FNOL through to settlement in all our global markets and there is still strong demand for this. The use of AI to ‘assist the expert’ will increase across the claim’s workflow, but in the short term, this will not be in a very visible way to the end consumer.”

He continued, “The introduction of AI at various touchpoints may be small at first, but as people grow to trust the AI and understand how a decision has been made, this will invariably ramp up.”

Strategic

Strategic growth is slightly different as it means not just doing better, but doing more. This can be achieved through a diversification of services to access a wider customer base, or the development of new products.

For many bodyshops today this means introducing electric vehicle repair capabilities or investing in ADAS diagnostic and calibrations equipment. However, as both EVs and ADAS become mainstream, this could be less about development and more about moving forward just to stay still.

In terms of new products, the supply chain is awash with innovation as organisations rush to develop and deliver new cutting-edge solutions. Integration and data transfer sit at the centre of this, and here too Solera is setting the pace.  

Neil said, “As a tech company and the market leader, I often feel business development has a completely different meaning for us compared to others in the market. For us, it is founded on innovation and new technologies.”

But it is far from alone. A key rival in the estimating arena, GT Motive, has recently announced new developments around its imaging services that enables all relevant data to be viewed in a single location, while CAPS has unveiled a new and improved data platform.

Meanwhile, in the last month Repairify has announced it will launch a new technical training programme next year – the Repairify Institute – that introduces adoptive learning to the market.

All these are examples of businesses developing new solutions or services to broaden their appeal.

Internal development

Internal development focuses more on culture and engagement, and in light of the acute skills crisis afflicting the sector, ensuring your workforce is trained, motivated and resilient had never been more fundamental.

Even the best strategies are doomed to fail without the workforce to implement them, but the latest data and predictions around the skills gap are alarming.

The number of job vacancies in the automotive sector rose by 40% in the first three months of 2022 and the trend has continued with latest figures from the Institute of the Motor Industry reporting a black hole of 20,000 vacancies – that means for every 100 jobs in the industry 3.8 are currently unfilled.

Its latest Automotive Job Postings Briefing also found that job postings for vehicle technicians have risen by 70% since 2019. Adverts for tyre, exhaust and windscreen fitters have shot up by 21.3% in the same period while vehicle and parts sales listings are up 45%.

But if recruitment is a challenge, then developing your existing workforce is equally critical and, alongside technical skills, encouraging a growth mindset among employees – defined by accountability, common purpose and continuous learning – is fundamental to supporting business development.

While Solera is undoubtably built on tech, Neil insists that ultimately it’s their people who make the difference.

He said, “Business development starts with your people and for us that means excellent account management. People buy from people and if you can create a bond of trust with your customer it will help to set firm foundations and opens doors to present new opportunities or increase the use of products and services for mutual benefit. At Solera, we’re focused on building a strong, knowledgeable account management team with significant industry experience, so we understand the challenges ahead and can tackle them together with our products and services.”

Partnerships

The fourth method of achieving business development is through enhanced partnerships and acquisitions.

“The claims eco-system has always required a collaborative approach and even more so with the advancement of digitalisation in the claims process,” Neil said. “Solera/Audatex has more than 500 market-leading integrations with partners across the claims ecosystem, from parts companies, claims management systems, to BMS, diagnostic providers as well as OEMs and other data and parts providers.

“Managing this network of connections is no easy task for the team. However, at the core of most our partnerships is often a secure, reliable two-way data feed, providing the detail behind every decision and highlighting areas for improvement, where time savings and efficiencies can be identified to further streamline claims management processes.”

Elsewhere, the aforementioned imaging solution delivered by GT Motive was developed in collaboration with JDK Technology, while Allianz X, the digital investment arm of Allianz Group and majority shareholder in GT Motive, has also recently acquired Innovation Group to develop its own claims and technology solutions.

However, the most striking example of business development through acquisition is Steer Automotive Group, which has mushroomed from four sites in 2018 to 56 sites now – with more to come.

Richard Steer said, “We’re probably having conversations with 10 people at any one time, four or five of those conversations are serious. We see a massive runway in front of us.”

Differences

Of course, no business is the same in terms of ethos, ambition or resources. As such their avenues of development will not be the same either.

But the need to keep evolving is universal for anyone hoping to keep pace with fast-moving technology and the ever-changing customer – and in an industry that is in the midst of probably its greatest ever reinvention.

Facing today’s unique challenges, it would be all too easy to think only of the short-term and assume that the future will take care of itself. But progress is not inevitable – it’s up to us to create it.

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CMA stalls Copart’s acquisition of Hills

The Competition and Markets Authority’s (CMA) is seeking reassurance about how Copart’s proposed acquisition of Hills Motor will impact the salvage market in the UK before deciding whether to approve the deal.

Its Phase 1 investigation concluded that the companies are close competitors in the vehicle salvage market as they both compete for national contracts – sometimes the same contracts. As such, it has expressed concern that the transaction could lead to a loss of competition in the supply of salvage services and salvage vehicles.

Sorcha O’Carroll, Senior Director of Mergers at the CMA, said, “It is important that salvage and green parts services remain competitive so that the many businesses in the UK that rely on them benefit from lower prices and higher quality services.

“Our investigation showed that Copart’s purchase of Hills Motors takes out an important player in the vehicle salvage services industry and that few competitors would be left in the market. The transaction could also make it more difficult for green parts suppliers to purchase the vehicles they need, which would reduce competition in that market.

“We will move to an in-depth investigation unless the companies can address our concerns.”

Jane Pocock, CEO, Copart UK and Ireland, said, “We acknowledge that the CMA is seeking further details on our acquisition of Hills Motors. We recognise the need for the CMA to understand our approach in more depth given the importance to our customers and the market.

“Hills will continue to bid and buy on the Copart auction platform in the normal way and continue to provide the successful green parts service they have established.

“We look forward to participating fully in the process and demonstrating that this transaction will provide another pro-competitive solution to the market. We remain totally committed to giving our customers the depth and breadth of service they ask of Copart and are confident of a positive outcome.”

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Research reveals UK/US driver divide

New research has revealed a stark contrast in US and UK driver attitudes toward automated vehicles.

Trust in Automation, delivered by Thatcham Research, polled 2,000 motorists and unearthed a significant difference either side of the Atlantic.

For example, 81% of US drivers saw a benefit to self-driving or autonomous technology compared to 73% in the UK, while 11% of US drivers said they would buy a car with self-driving capability as soon as it was available compared to just four per cent of UK drivers.

Meanwhile, when asked how they felt about taking back control from the first cars with self-driving capability, just under half (48%) of American motorists said they were comfortable with the idea of an emergency handover request from the system. In the UK this number drops to 32%.

Trust in Automation also identified a digital divide between younger and older drivers, with 38% of the over 55s seeing no benefit to self-driving cars compared to only 10% of 17–24-year-olds.

Matthew Avery, Chief Strategic Research Officer, Thatcham Research, said, “Without that clarity of communication – from naming conventions to how the system informs motorists that the self-driving mode is engaged – the industry could miss a huge opportunity to commence our journey towards Automation on the safest possible foundations.

“Offering reassurance to more experienced drivers is key, since the first vehicles with self-driving capability are more likely to be out of the financial reach of younger age groups.”

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IMI Skill Competition winners revealed

The Institute of the Motor Industry (IMI) has announced the winners of its 2022 Skills Competition.

More than 500 students and apprentices took part throughout the year across four categories – Light Vehicle Technology, Body Repair, Refinishing and Heavy Vehicle – with 23 winners emerging from the two-day finals held at Cardiff and Vale College.

Richard Hutchins, Competitions Manager at the Institute of the Motor Industry, said, “2022 has been another challenging year for the sector, yet we have seen a cohort of highly skilled automotive apprentices, of all ages, step forward. The applicants and finalists come from a wide variety of backgrounds, and from groups that are generally under-represented in automotive. This makes the Class of 2022 even more inspirational, as we work together to make the sector more representative of cultures, genders, ethnicity, visible and non-visible disability and sexual orientation.”

Eligible finalists will now have the possibility to join Team UK and compete at the World Skills International competition to be held in Lyon in September 2024. 

This year’s winners are:

Light Vehicle Technology: Ewan Griggor – gold; Robert Griffin – silver; Charlie Taff-Lavill – bronze.

Body Repair: Ieuan Morris-Brown – gold; David McKeown – silver; Ben Priestley – bronze.

Refinishing: Adam Neville – gold; Bethany Creaser – silver; Dominic Everington – bronze.

Heavy Vehicle Technology: George Hinkley – gold; Max Winter – silver; Alexsander Zielechowski – bronze.

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Trend Tracker publishes industry’s most authoritative report

Trend Tracker has published The UK Motor Claims and Body Repair Market Report 2022-2023, which provides both macro and micro analysis of the UK automotive incident repair market.

At more than 300 pages with nearly 100 individual graphs, the comprehensive report takes insights from industry leaders and stakeholders representing all sectors, providing the most forensic analysis of the current state of the industry.

Tailored to motor insurance companies, vehicle manufacturers, bodyshop networks, bodyshop groups, paint and distribution companies plus other product manufacturers within the supply chain, trade bodies, the internationally-recognised report provides extensive and in-depth coverage of the market challenges including repair volume, cost, and dynamics.

Among its findings, it reveals that living standards in the UK are facing their biggest drop since the end of the Second World War, with an economic revival not expected until 2025 at the earliest. It identifies rising interest rates, food prices and energy bills as the three most significant factors impacting disposable income.

Specific to the industry, a growing shortage of skills has led to severe wage inflation this year – as much as 20% in some cases – with employers across the board investing more in both recruiting and retaining staff.

Supply chain disruption also continues to be an issue, with one in five repair jobs still being delayed by a lack of one or more parts. With volumes increasing as winter sets in, the report has identified an increase in lead times in the last two months from 55 days to 59, with further strain is expected in the coming months.

Among the contributors this year are Dean Lander of Thatcham Research, Wayne Mason-Drust from Accident Express, Synetiq’s Sarah Hirst, Steve Thompson from industry charity Autoraise, Alan Hayes of Carpenters Group, Catherine Carey from Consumer Intelligence, David Shepherd of Cognoscenti, ECA Business Energy’s Steve Silverwood, and cap hpi’s Derren Martin.

Meanwhile, Trend Tracker’s report also includes a special feature on the electric vehicle charging market in the UK, provided by Zap-Map.

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Rob Neale joins Repairify

Repairify has appointed Rob Neale as Operations and Workshop Manager.

Based at its Luton site, he will establish a technical centre of excellence to provide calibration and diagnostic training and support for customers, while also introducing regular training days for technicians and apprentices to upskill in ADAS repairs.

Phil Peace, Managing Director (SVP) International, Repairify, said: “Rob’s considerable industry experience and knowledge will enable us to forge new business relationships and achieve our ambitions to position diagnostics as an attractive and appealing career path for young people.”

Rob added: “I’m relishing the opportunity to develop our technical training and support programmes to deliver a true technical centre of excellence that will benefit repairers, colleges and trainees alike.”

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Car production returns to growth in October

UK car production rose 7.4% in October while the production of commercial vehicles was up 10.7%.

According to the Society of Motor Manufacturers and Traders, 69,524 cars were built in the UK last month, signalling a return to growth after September’s fall.

Meanwhile, UK production of battery electric (BEV), plug-in hybrid (PHEV) and hybrid (HEV) vehicles rose by 20.3% to 24,115 units. Year-to-date, UK car factories have produced a record 61,339 BEVs, up 16.2% on the same period in 2021.

The SMMT also reported that CV production increased to 8,740 vans, buses, trucks, coaches and taxis, making it the highest output volume since October 2012 and continuing 10 consecutive months of growth.

Mike Hawes, SMMT Chief Executive, said, “A return to growth for UK car production in October is welcome – though output is still down significantly on pre-Covid levels amid turbulent component supply.

“Getting the sector back on track in 2023 is a priority, given the jobs, exports and economic contribution the automotive industry sustains. UK car makers are doing all they can to ramp up production of the latest electrified vehicles, and help deliver net-zero, but more favourable conditions for investment are needed and needed urgently – especially in affordable and sustainable energy and availability of talent – as part of a supportive framework for automotive manufacturing.”

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Feature interview: Jeff Mack, NWVA

Emerging technologies are impacting every aspect of the automotive incident repair industry, and reshaping the future of the entire sector.

From first notification of claim to repair methods and customer service, processes, people and priorities are having to evolve to keep pace. But with great change comes great challenge – particularly around safety – and also opportunity.

Here, we ask Jeff Mack, National Account Manager of Nationwide Vehicle Recovery Assistance, what the trends are within vehicle recovery and how NWVA is adapting.

Can you give us an insight into the services Nationwide Vehicle Recovery Assistance offers?

We offer vehicle recovery as our core business, but so much more also, such as getting customers home, invoice checks for clients, full aftercare packages, such as hotel arrangements, repatriation from Europe, taxis etc. We handle in all types of vehicles from motorcycles to cars, vans, heavy commercials, tankers, ADR recovery, flood assistance, specialist chemical assistance. 

In terms of alternative fuelled vehicles, we specialise in post-accident EV recovery, with fully qualified level three IMI accredited staff.

How has your business/processes evolved post Covid?

It’s been very interesting, challenging but fortuitous in many ways. We pride ourselves on being able to respond very quickly, so we did that, kept going throughout without losing many people. We diversified into vehicle deliveries for car manufacturers as they could no longer use a chase car, with a second driver.

Processes have evolved and, in reality, doing more online in terms of meetings is much more efficient.

Another benefit, it transpires, is we have more of our clients using our web portal to log their assistance cases rather than phoning, making the entire process more fluid and efficient.

How do you see processes changing in the next five years?

There will be more clients wanting to integrate our portal into their systems via API link; this will increase our volumes. In car connectivity, it will be interesting to find out who holds the power – the vehicle manufacturers or the insurers.

Congestion zones will become more challenging for insurers, because very few councils will give exemptions to recovery vehicles, so there will need to be charging and invoicing processes developed. And also, realistic expectations will have to be set regarding time taken to get to customers as part of SLA’s.

How is the changing car parc impacting your operations?

Post-covid our volumes just keeps increasing, which, I believe, is from the excellent service provided through and since Covid. Like the other emergency services, we have to be available 24/7 and 365 a year – and we were, when many clients of other providers were let down. Essentially, we were given a chance to prove ourselves and we did. Our business is built on first class service.

Can you tell us how you are developing partnerships with the wider industry?

There are so many initiatives, partnerships we have, most of these relationships are already there. For example, we are approved for 29 vehicle manufacturers, eight insurers, numerous claims management companies, five truck manufacturers, specialist waste disposal and hazardous chemical disposal companies.

We also sponsor ILC and attend each event, and are supplier members of the NBRA, and consult regularly with senior management at all of our clients.

What is the greatest challenge you face at the moment, and how are you overcoming it?

We are facing what everyone else is at the moment – fuel prices, staff shortages, and agents closing post-covid.

For our sector, congestion zone recoveries is becoming an increasing issue, but probably the biggest threat is the recovery and storage of electric vehicles with potential battery damage.

But we are adapting successfully. One example is a project we started in the first month of lockdown. We set up and created our own alternative fuelled vehicle post-accident course and got it IMI certificated, because we didn’t feel that the training available was sufficient to keep people safe.

All of our in-house drivers and control centre staff have now been trained and qualified. We are now training our agents to the same required standard, even though we are not a training company.

As a European provider, how has Brexit impacted your business?

Again, we have adapted. When Brexit was announced we opened our Netherlands-based company and since Brexit and Covid our business has grown by 145%.

What are you doing to meet ever-tighter sustainability targets?

We are always looking inwards and seeing how we can continue to improve and be more efficient to reduce our carbon footprint. And we are also having open and clear dialogue with clients over the shared issue.

Do you foresee any looming crises coming down the road, and is the industry taking the necessary steps to prepare for them?

Yes, electric vehicles. We helped to set up an industry roundtable back in May with Kirsty Mckno from Cogent and Chris Weeks from the NBRA to address the issue. From there a full technical report has been authored for all sectors of the industry and working groups formed.

The mini conclusion is that in terms of infrastructure for EVs, it’s analogous to building a house on some flat concrete, the back digging to put in the foundations. Simply put, the industry has no chance of being ready.

In terms of recovery, the reason we developed a course specifically for post-RTC and storage is because that is the point of liability, when these things can go as wrong as is possible, and the results are literally life threatening as these don’t just catch fire – they cannot be extinguished and will keep going into thermal runaway, sometimes over several weeks.

Our key message we are training is: ‘Know what you are dealing with.’

We have a duty of care to our drivers our incident managers and our client’s driver, so we take this very seriously. Sadly, most others are burying their heads in the sand.

In an ideal world, how would vehicle recovery integrate with the repair industry to provide a more holistic service in terms of efficiency, parts supply and customer satisfaction?

We are an essential cog in a huge wheel, effectively the fourth emergency service. How we engage with the client’s customer is what we build on. Just greater communication would be great, without individual agendas.

And better links through technology, which would allow for diagnosis at scene, straight to a VDA, and to the claims centre. This would cut down on cycle time and unnecessary movements of vehicles.

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