LexisNexis has urged car manufacturers to engage more proactively with consumers if they want to make the most of new technologies within vehicles.
Its latest survey, ‘The Driver’s Mindset: Connectivity and Connectedness’, based on responses from more than 2,000 US-based drivers, found that car manufacturers are missing out on new revenue streams that could be generated by connected technologies, while also failing to make the most of opportunities to develop brand loyalty.
Dave Nemtuda, Head of OEM product, US Connected Car, said, “Our study shows that automakers are at a confluence. While automakers face increasing competitive pressure to offer the best vehicle ownership experience, and connectivity is mainstream in many aspects of consumers’ lives, there still seems to be lower consumer activation and conversion rates within connectivity programs, despite the benefits.
“The automotive industry can take action on these insights to improve the customer experience, educate consumers on the benefits of connected services and help achieve connectivity-related business objectives.”
Its study found that 66% of respondents were not aware of connected services such as vehicle diagnostics and over-the-air updates before purchasing a car, while 57% were not offered a free trial of connected services by the dealership.
Meanwhile, 83% of drivers of used cars do not benefit from the connected services already available on their vehicles.
The survey also found that although 67% of respondents were aware they could use telematics data available in connected cars to reduce insurance premiums, only 22% have done so.
Adam Hudson, Vice President and General Manager of Connected Car, LexisNexis, said, “One of the biggest takeaways is that by understanding their customers better, automakers can offer products and services at the right time, in a way that makes their customers feel valued and rewarded.”
“That ongoing customer connection can help automotive brands continue to innovate and expand their connected services programmes while improving the user experience.”https://lexisnexis.turtl.co/story/the-drivers-mindset/page/1?utm_campaign=instel22.oem_tl&utm_medium=&utm_source=webpage-pressroom&utm_content=pr
