This week, industry professionals gathered at the Thatcham Research Repair Technology Centre to witness the partnership of Thatcham Research and Chinese vehicle manufacturer, Chery.
The spotlight was on Chery brands: the OMODA and JAECOO.
This event marked a significant milestone not only for Chery but also for the automotive industry as a whole, with Thatcham Research presenting their newly launched Vehicle Risk Rating system.
A new era
Launched in September, Thatcham Research’s new Vehicle Risk Rating system aims to redefine risk assessment within the automotive sector and help insurers deliver more accurate pricing.
This system evaluates vehicles according to performance, damageability, repairability, safety, and security to provide an overall score to accurately reflect real-world ‘insurability’.
Chery’s growth
Chery’s presence at the showcase underscored its commitment to the UK market, where it has seen impressive growth. The company reported a notable increase in sales, attributed to its focus on quality, innovation, and consumer preferences.
During the event, executives shared insights into their strategic partnerships, highlighting collaborations with DHL for logistics support and RAC for vehicle breakdown services. These alliances not only enhance Chery’s operational efficiency but also ensure that their customers receive exemplary service and support.
The company is also working with insurance company Indeez who designs, builds, and optimises end-to-end digital insurance programmes on a global scale.
OMODA and JAECOO
The day featured two of Chery’s standout brands: the OMODA and JAECOO.
The vehicles on display embody the brands’ vision of combining style, performance, and sustainability. The OMODA, with its sleek design and advanced technology, caters to a younger audience seeking a modern driving experience, while the JAECOO appeals to those who prioritise practicality and functionality without compromising on aesthetics.
These PHEV and HEVs aim to follow in the footsteps of those before, including Kia and Hyundai.
Test drive
One of the highlights of the day was the opportunity to have a ride in the OMODA E5. The ride offered a perfect blend of comfort and responsiveness, showcasing Chery’s engineering prowess. With its smooth handling and intuitive features, the OMODA made a lasting impression on all who experienced it.
Looking ahead
The Thatcham Research Product Showcase was not just an event; it was a glimpse into the future of the automotive industry. As Chery continues to expand its footprint in the UK and invest in innovative partnerships, the company is poised to become a formidable player in the market. With Thatcham Research’s new Vehicle Risk Rating system setting higher safety standards, both manufacturers and consumers can look forward to a more secure driving experience.
In conclusion, the showcase served as a testament to the exciting developments in the automotive landscape. With brands like Chery leading the charge, the future looks bright for vehicle innovation, safety, and consumer satisfaction.
