Steer Automotive Group has announced the acquisition of Rainbow Group, which operates six sites in the Home Counties.
The deal continues the Steer Group’s strategy of expansion and increases its capacity to support its insurer client partners via its 43 locations.
Rainbow Bodyshop Group was established by Andrew Walters and Richard Thorogood and boasts significant manufacturer approvals for vehicle manufacturers such as Mercedes Benz, BMW, MINI, Lexus and Toyota.
Richard Steer, Chief Executive, Steer Automotive Group, said, “We are expanding out from our recent London acquisition into Hampshire and Berkshire, as part of our strategic positioning, focusing again on well-established and very successfully operated regional businesses, in addition to geographically increasing the core repair capacity of our day-to-day business.
“Bringing the Rainbow Group into the Steer family further compliments the breadth of manufacturer approvals for some of the world’s leading vehicle brands.”
Richard added, “I am proud of our continued business performance which has meant that it’s been the perfect time for the team at Rainbow to become part of the Steer family and recognise the next evolution in the business success.”
As part of the deal, Rainbow Group’s successful operational leadership team will remain in place while Richard will support Steer Automotive Group in a commercial capacity.
