Steer Automotive Group has officially opened its new flagship site in Farnham, expanding its luxury repair capabilities across Surrey and the south of England. The opening marks another significant milestone in Steer’s journey to redefine automotive repair for high-performance and luxury vehicles.
Following its 2021 acquisition of Premier Panel Skills, Steer has consolidated and transformed the original multi-unit site into a purpose-built facility, tailored to meet the exacting standards of leading supercar and luxury marques. The site has been meticulously designed to combine cutting-edge technology with a premium customer experience.
Steer Farnham offers a concierge-style service, with private consultation lounges and a dedicated business lounge allowing customers to remain productive while their vehicles are restored to manufacturer specifications. The focus is on delivering a refined, seamless experience that aligns with the expectations of luxury vehicle owners.
The new facility is fully equipped to handle the latest in vehicle repair technology, including electric vehicle (EV) systems and specialist supercar refinements. All repairs follow manufacturer-approved processes, ensuring vehicle integrity and value are preserved. Steer’s team of skilled specialists brings a high level of craftsmanship and precision to every job.
In keeping with Steer’s commitment to environmental responsibility, the Farnham site incorporates several sustainable features. These include solar power generation, motion-sensor LED lighting, and rapid EV charging for both customers and operations. A curated wildflower garden also enhances biodiversity around the site, blending nature with cutting-edge automotive repair.
To see the new Farnham site in action, view the launch video here.
