Over seven per cent of respondents to Trend Tracker’s EV Readiness report have an EV or hybrid vehicle – more than a five per cent increase on the expected conversion reported by ET&T in 2020.
From the 980 people who answered the survey, 71 had at least one electric or hybrid vehicle, equating to 7.2% market conversion as of June 2021.
The finding comes as data shows new car sales are seeing an exponential rise in electric and hybrid vehicles, with 38% of new vehicle sales being an electric, hybrid or mild hybrid vehicle from January to June 2021, a 94% increase from 2020 according to SMMT.
In collaboration with Consumer Intelligence, Trend Tracker issued a 27-question survey which was answered by 980 households, equating to 1,143 vehicles. In addition to this, a second 23-question survey was distributed specifically to EV owners, to understand their viewpoint having owned an EV. The second survey was answered by 146 EV owners in the UK.
Due to be launched on World EV Day – a global movement to celebrate and support the transition to EV mobility – Trend Tracker’s second in the series of quarterly reports, ‘EV Readiness’ features a wide-ranging industry study, expert insight and analysis of the latest EV market trends.
The ‘EV Readiness’ Report is free to subscribers of Trend Tracker and available to purchase.
This report will be followed by a focus on Supply Chain Sustainability in the Autumn.
