Ten teams of two will trek across the Sahara Desert in November as part of automotive charity Ben’s Industry Leader Challenge.
Participating teams will navigate about 17 miles a day in temperatures reaching 35 Deg C to raise a minimum of £20,000 each.
Already committed to the challenge are teams from the Retail Motor Industry Federation, the Independent Garage Association and LKQ ECP, with Stuart James, Director of RMIF, Rob Collison, Chairman of the IGA and Kevin Finn, Chair of RMIF and IMI, confirmed to be taking part.
Matt Wigginton, Director of Partnerships, Engagement & Income, said, “If you’re serious about doing something incredible while making a real difference to people’s lives, this year’s Industry Leader Challenge is the perfect opportunity. As with all ILC events, the primary focus is on raising funds to support people in the automotive industry who are facing challenges beyond their control.
“We encourage anyone up for the challenge to reach out and join us in this once-in-a-lifetime experience while raising money to support those in the industry who are struggling or in crisis. Now more than ever, automotive people need Ben – and we need you and your support.”
