BASF has identified a significant colour shift in car popularity, with white still number one but experiencing a notable decrease in market share.
Its 2023 BASF Colour Report revealed that although white remains the colour of choice, black has surged in popularity.
Meanwhile, chromatic colours such as red, blue, brown and beige have remained stable, with a 19% market share.
When looking at specific regions, there is a growing preference for lighter shades of silver over darker greys in North America, while the trend is reversed in EMEA. Meanwhile, there are specific colour preferences in Europe, with Germany favouring blue (11%), Spain and the UK opting for red and orange (nine per cent), France buyers going green (six per cent), and Italian drivers showing more love for chromatic colours than all five countries (30%).
Mark Gutjahr, Global Head of Automotive Colour Design for BASF, said, “While the achromatic colours are still the most popular, each country appears to have its favourite place on the chromatic realm. Different colour distribution could be seen in each of the major EMEA countries, and in general. Our customers, the automakers, have left a lot of room for individuality and creativity in car dealerships now, and car buyers are taking advantage of that.”
