Esure responds to AutoRaise ‘call for action’

Esure, partners of AutoRaise since its inception, has responded to the charity’s call for emergency funding with an additional contribution on top of its annual commitment.

AutoRaise, like all charities and business organisations, has been significantly impacted by the Coronavirus pandemic this year and has been unable to carry out some of its main fundraising activities, specifically the AutoRaise REAL Rally.

This prompted an initiative to engage with the industry’s leading insurers and work providers and understand who would be interested in committing their support.

Richard Hughes, head of engineering and network (claims) at Esure said, “Esure originally stepped up and partnered with AutoRaise because we knew our network needed help to survive. The average age of a technician is reported to be between 45 and 50 years old, a very worrying statistic.

“The simple fact is that the industry will not be viable in the future if it doesn’t attract young people and train them to repair the modern motor vehicle.

“The industry needs AutoRaise to continue their brilliant work and to play their part in getting more young people into apprenticeships in our industry. Why wouldn’t anyone involved in our sector not want to support that?”

Bob Linwood, AutoRaise CEO, said, “Esure have been a brilliant supporter for AutoRaise from day one. Kevin Moran continues to serve as one of our Associate Trustees and the Esure team have always attended our events, along with the Sheila’s Wheels pink Cadillac in many cases.

“Myself and the Trustees are overwhelmed by this latest demonstration of wanting to help the charity – Esure epitomise the level of support we hope for from our insurer partners and we look forward to continuing to develop that partnership as we move forward.”

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New year, new hopes

Diversification was the key word of the final ARC360 webinar for 2020 when bodyshops were encouraged to go out and find new work rather than relying solely on existing providers.

Lee Johnson, managing director of LD AutoVogue Accident Repair Centre in Norwich, urged bodyshops to make the most of their facilities – and their vast investments in training and tools – by seeking out new revenue streams to support existing ones.

He said, ‘We still need our work providers, of course we do, but volumes are down and will be for a while. Will they ever come back to what they were? I’m not sure. Bodyshops need to diversify and not be so reliant on insurance work. We need to look for other revenue streams because there are opportunities out there.

‘We haven’t got time to sit back and rest on our laurels now. We have to keep looking forward and keep changing. Instead of waiting for the work to come to us, we should get out there and get it or we won’t be here.’

That go-forward attitude is part of the reason he has invested in ADAS equipment recently, and from the first week of January plans to bring inhouse all the jobs he is now having to outsource.

People

However, investing in technology is only half the battle. Fellow panellists Paul Sell, insurance claims consultant & director, Service Certainty and Richard Taylor, European business development director, asTech, agreed that good technology without good people is useless, and the reverse is also true.

Paul said, ‘The purpose of technology is not to replace the experts, just to make their jobs easier and get more from them. For me, technology is about providing the experts with all the information they need to make the best and quickest decisions. That’s what we’ve been trying to do this year, and we’ve shown we can reduce movement and cost, while also getting the best out of people.

Richard agreed: ‘We’re living in a tech-driven world, but the tech is there to assist people.’

However, he warned of potential problems coming down the road as the technology within vehicles could leave behind not just the technician, but also the tooling they are using. Richard warned that this could be a particular concern around ADAS and diagnostics.

He said, ‘The technology scares me a little, because people believe in Utopia while Utopia doesn’t exist.’

He warned of a basic lack of knowledge creating liability issues around using parts no longer fit for purpose and suggested it will be the supply chain’s responsibility to protect the repairer.

He said, ‘I’m no expert, but the lack of awareness will be one of the biggest impacts in the next few months. It’s our job to make sure that when people plug in a device they are 100% sure it’s going to do the job properly.’

Data

Meanwhile, the webinar also collated the headline data from various industry studies carried out recently to assess the state of the market.

According to TrendTracker, the UK vehicle body repair market has fallen from a total value of £4.87bn in 2019 to £3.57bn this year, a drop of £1.3bn. Its research also found that the average price of a repair (across all streams) in 2019 was £1,123, up from £786 in 2012.

Further, Audatex Solera predicted a 30% fall in claim notifications via its system this year, while CAPS found that unique claims fell from 74% of pre-pandemic levels in October to 69% in November, with supply chain transmissions down from 70% to 68% in the same period.

A live online ARC360 poll backed up those numbers, with 92% of respondents claiming volumes had remained static (24%) or gone done (68%) in the past fortnight.

Optimism

Faced with these figures, it would be easy to assume the second national lockdown has deflated a market already short on oxygen. In fact, further research from TrendTracker found that in September 33.9% of bodyshops were ‘very confident’ of withstanding the impact of Covid-19, while 50% were cautiously confident, while a second ARC360 poll during the webinar found 92% of attendees had some level of confidence ahead of 2021.

Paul said, ‘Every year there has been something our industry has had to adapt to. At the moment there are lots of things happening at the same time and it’s very difficult to predict what’s coming, but this industry, from bodyshops to insurers, has always found the answers.’

Richard concluded, ‘2020 has been a massive learning curve but if Covid had taught us one thing it’s taught us to take stock of where are and prepare for what’s coming over the hill. We’re super excited about 2021.’

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

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UK repair market value contracts £1.3bn during 2020

A comprehensive report on the UK vehicle body repair and motor insurance market by Trend Tracker, shows the total market value for UK primary vehicle body repairs has fallen by -26.6% to £3.57bn in 2020, as a direct result of the Covid-19 pandemic.

The Emerging from Covid-19 – The UK Vehicle Body Repair and Motor Insurance Market 2020-2023 Market Study, reports that accident repair volumes declined by -30% in 2020, however, as repair costs have continued on an upward trajectory, predominantly due to the increased complexity of Advanced Driver-Assistance Systems (ADAS) and an increasing number of vehicles with hybrid or electric powertrains, the financial loss to the sector is calculated at -26.6%. 

Mark Bull, director of Trend Tracker said: “Anecdotally, the volume demand for insurer-funded accident damage repairs fell by approximately 80% overnight as the initial nationwide lockdown came into effect in March, however they had steadily recovered to approximately 75% of pre-Covid levels as government restrictions eased, until November that is.

“The Trend Tracker research has monitored repair volume and values throughout the year to calculate quantitative figures that show a projected annual loss of £1.3bn in 2020 to the UK vehicle repair industry.”

Of the £1.3bn market contraction, which can readily be viewed as a direct saving to motor insurers’ claims expenditure, £5.6m is attributed to a loss of parts sales, £4.1m as lost labour sales and £2.6m as lost paint sales, with the remainder being additional and consumable items.

Meanwhile, offsetting some of the financial loss to the vehicle body repair market, the cost of repairs continues to rise year-on-year. Since 2018 to the first half of 2020, overall repair costs generated via the Solera Audatex system have increased by 10.2%, from an average of £1,860 to £2,050 per repair.

Taking a longer-term view, since 2013 overall repair costs generated via the Solera Audatex system have increased by 48.5% and they show no sign of slowing, due primarily to ever-increasing vehicle complexity.

On a somewhat positive note from a vehicle body repair industry perspective, Bull continued: “While we know that 2020 has been devastating for many businesses across all sectors, the vehicle body repair sector was very much on the road to recovery until lockdown 2.0 came into effect. However, with the excellent news that a vaccine will be available shortly, we would expect traffic volumes to return to greater levels during 2021, which should correlate to a V-shape recovery in terms of the number of accident damage claims. This is encouraging for bodyshops, although we predict that pre-Covid work volume will not return until 2022.”

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The future of repair

The sixth and final session of the ARC360 Digital Event Series – Looking Ahead – took on the broadest of subjects, the future of repair, and raised the alarm on the associated dangers of an electrified car parc.

A combination of Covid-19 and the government’s announcement that the ban on the sale of petrol and diesel vehicles will now take affect from 2030 has seen EV uptake accelerate at a profound speed during 2020.

EV sales have doubled since the first national lockdown, even surpassing diesel in some markets, but this brings with it the potential for disaster in the repair sector.

Critical

Dean Lander, head of repair sector services, Thatcham Research, said, ‘The electrified car park will grow. It is going to happen. I have serious concerns for the health and safety of the technical and non-technical workforce, because this is such a significant change and the implications could be disastrous if we get it wrong. I can’t express how critical this is.’

One area that he thinks has been overlooked by some is the 20m quarantine radius around vehicles with damaged batteries, due to their hazardous chemicals. He also warned of a harrowing scenario where one colleague rushes to the aid of another without realising electrification is a real possibility.

He continued, ‘It’s human nature, so if I were running a bodyshop today my focus would be making sure my whole team had the full awareness of the health and safety risks associated with it. It only takes one small mistake by a qualified technician in an uninformed or ill-prepared environment to create a catastrophic situation.’

Technology

But while the need to prepare for electrification is acute, it is just one aspect of wider technological revolution.

Dean was joined on the panel by Andrew Hooker, technical lead, Solus Accident Repair Centres, and Catherine Hulme, head of motor and legal supply chain management, Co-op Insurance, and both agreed the pace of progress in the sector is one of the greatest challenges they face.

Andrew said, ‘Technology has not paused because of Covid. People are still designing things and new technology is still being rolled out. People have just found new ways of working so I don’t see the pace relaxing. If anything, it will only get faster as new technologies and new entrants such as Microsoft and Apple enter the market.’

Greater support

For bodyshops, it can a daunting prospect trying to keep up. Andrew called for greater support from OEMs, many of whom have a 10-15-year strategy and could help the aftermarket by providing greater clarity around future developments, but he reminded repairers that, ultimately, investment decisions are their own.

He said, ‘One of the things that’s come out of this year is how adaptable we’ve become. Businesses are getting a lot quicker at adapting to new things. But that doesn’t mean they have to invest immediately. They should build up their knowledge base and then invest when it’s best for them.’

That was something Catherine echoed, warning against taking on too much too soon and then delivering too little.

‘We don’t always understand what a technology can do for us until we start using it,’ she said. ‘A lot of it is very expensive so we need to be selective. As with any business case, it’s looking at time to deliver and then payback. But it’s not just about cost. It’s also about customer satisfaction and I think a lot of consumer education will be required as we go through the next few years.’

Skills

Whatever comes next technology-wise, and whatever best suits an individual business, it is clear that vast levels of training will be required to prevent an already alarming skills gap becoming a chasm. The challenge is two-fold: developing the skills of the existing workforce while at the same time training those just entering the sector.

Dean said, ‘Skills is not somewhere where the industry can afford temperance. We need to invest in people.’

He pointed to figures that suggest the average age of an engineer across all industries in the UK is 38, but in the automotive industry it is 48. He warned of an impending generational challenge alongside the technical challenge, adding that managers must remember they too need training if they are to develop the leadership skills necessary to create enterprises agile enough to navigate the next decade.

Blended learning is one possible solution and has been particularly successful for Thatcham Research this year, and Dean believes its wider use could increase training while decreasing the financial and manpower burdens of traditional courses.

And perhaps there is another reason for optimism. Catherine wondered if what we consider a weakness – the flood of new technology into the sector – could be turned into a strength.

She said, ‘I think we’re missing a trick. The technology and development is attractive to young people. The roles aren’t the same roles they were, and once you explain the opportunities we have within the industry now people are interested.’

Specialisation

It does seem increasingly likely though that as the complexity within cars deepens the pool of repairers with the ability to provide a general service will shallow. Dean drew a comparison with the health sector, where general practitioners provide a basic service with specialists stepping in to handle more serious and specific cases.

He said, ‘I’ve been a long-time advocate for SMEs to choose their path because the days of being able to open your doors and take everything has gone. I’d say specialise in brand or material and become experts in something. Find your wheelhouse, get into it and stay in it, and make sure your work providers know where your wheelhouse is.’

Andrew agreed up to a point, but warned that predicting volumes becomes increasingly difficult the more you specialise, and if a business decides to specialise according to severity of damage, they could encounter problems around the accuracy of estimating.

He said, ‘The focus must always be on your customer. If you specialise, can you still continue to serve them? The customer is central to this; it’s what we’re all here for.’

Future

Looking ahead, the panellists foresaw greater focus on environmental issues, with stricter legislation coming in to enforce it, as well as a much-changed customer in terms of habits and expectations. That, they said, would drive even more digitalisation.

Dean concluded, ‘We’re reaching a time when the car can make the claim by itself and not need human interaction. It will measure the force of the impact, estimate the damage, call the insurer, notify the recovery truck if necessary, and even book itself into the right repair shop.

‘But in 10 years’ time we’ll be talking about technologies we’ve not even heard of yet.’

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

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Keynote interview: Rob Harper

The fifth session of the ARC360 Digital Event Series – Looking Ahead – looked back on a year of pandemic from an insurer’s perspective, and looked ahead to a post-Covid world when the claims journey might be very different to what it is now.

Taking part in the keynote interview was Rob Harper, head of claims business performance, Admiral Group, which has been trading for a quarter of a century and with more than four million customers and a repair network of over 400 sites, boasts a 50% marketshare in the sector.

He said, ‘Claims is that moment of truth for us, it brings our product to life. We recognise our supply chain as an extension of ourselves so we expect them to represent our culture and values. That can make us a demanding customer at times, but it comes from the right place.’

Highs and lows

He admitted that 2020 has posed incredible challenges that none could have foreseen, particularly around work volumes going into the network – ‘There’s no denying it’s been tough,’ – but insisted there have also been a number of positives to reflect on.

He said, ‘The resilience of the industry is a highlight. Many would have thought it wouldn’t have survived Covid. But we’re still here and we’re still repairing cars. We’ve been able to remain operational throughout and our supply chain has allowed that to happen.’

Rob said that amount of investment still going into the repair sector is another reason for optimism, and agreed with a recent ARC360 survey that found the majority of respondent expect some form of normalcy to return in the second quarter of 2021.

‘The industry is talking a lot more, too,’ he continued, ‘and ARC360 is good example of that. We’re more prepared to share insights for the greater good. That was especially true in the height of lockdown. On a personal level, I’ve been able to build working relationships with people because of Covid that I wouldn’t have otherwise, while key relationships have become even stronger.’

Perception

Even the often taut relationship between bodyshops and insurers has been softened in many cases, although there has been a perception that insurers have reaped vast financial benefits of the drop in claims and might have done more to support the industry.

Rob pointed to the £25 rebate Admiral offered policyholders, the first in the industry to make such a gesture, which added up to £110m.

‘Everyone here is incredibly proud of that decision,’ Rob said, before explaining that in fact insurers have not had the easy ride some suggest. He explained how any gains in motor have been eroded by dramatic losses in other lines, such as travel and busines interruption, while repair inflation, intense competition and a likely change in driving habits present real headwinds for the sector into 2021 and beyond.

‘It’s not necessarily a bed of roses for insurers,’ he said.

Claims

Amidst these challenges the insurance industry has evolved at a rapid pace this year, in many cases switching thousands of people to home working in a matter of days, while maintaining relationships with suppliers, both existing and prospect, on remote basis.

That intense adoption of technology is also impacting the claims journey, and Rob believes the trend towards automation and digitalisation will accelerate. He pointed to repair tracking and imaging as perfect examples. Repair tracking allows the motorist to follow their repair through every step of the journey and can go a long way to eliminating time-consuming phone calls, but it is not always available, while imaging does not always provide accurate estimates, meaning insurers still need engineers to validate costs.

However, Rob warned that at all times the priority of progress must remain choice for the customer. He said that while artificial intelligence can streamline the process it must be combined with human interaction, and although digitalisation can create a low touch claims experience, that might not be preferable for everyone.

‘We mustn’t completely remove the human element. We have to give our customers options.’

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

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NBRA updates industry

NBRA director Chris Weeks used the third session of the ARC360 Digital Event Series – Looking Ahead – to summarise the journey the association has been on since the Covid-19 crisis struck in the spring, and what is coming next.

He recalled how Covid-19 first came to his attention when he received a call from someone who mentioned supply issues in China as a result of new virus. He immediately began to speculate on the potential for similar issues in the UK, but admits the NBRA – like much of the world – vastly underestimated its impact.

He said, ‘In early March the UK had 320 confirmed cases [it is now more than 1.5 million]. At the time we predicted a 20% reduction in claims volumes, but on 23 March it all went boom. Work disappeared very quickly and 74% of bodyshops were either closed or operating on a skeleton staff.’

Support

To support its members and the wider sector, the NBRA immediately lobbied government to include bodyshops among the list of essential service providers, meaning those who wanted to stay open could. It also called for the introduction of a more flexible furlough scheme, which allowed employers to adjust staffing levels according to peaks and troughs in work levels.

Chris said, ‘We’ve now done 42 member updates and also given 55 members a complete subs break. But although this is by far the biggest challenge we’ve ever had, it’s not over. We’ve just come through one crisis and now been hit by Lockdown 2:0. Repairers are a little bit desperate.’

Future

He pointed to analysis carried out by the NBRA of 10 repairers that found, between them, they had lost £120,000 from their bottom lines between 2019 and 2020. Chris suggested further strain could be coming, particularly around parts and ADAS, which he believes has left some bodyshop technicians behind in the skills race.

He revealed that in December the NBRA will be hosting a ’12 days of Christmas’ ADAS programme intended to bridge the knowledge gap by helping repairers understand the technology better, explain the associated costs more clearly and, hopefully, make it profitable.

Further, the NBRA Is producing a VDA margin checker and contract comparator to provide members with a clear overview of each, which should help them understand their own position in the market and inform future negotiations.

Growth

Looking beyond Covid-19 – and Brexit – Chris said that NBRA membership had still grown to 721 this year and the target now is to reach 850 members by the end of 2021 and 1,000 members a year after that.

He praised his board [listed below] for helping to drive the association forward, as well as the recently appointed Tom Hudd, whose sole job is to build new services and functions into the association to make it even more supportive of its members.

Chris concluded by thanking NBRA supply members, and calling for other companies to step forward, particularly in the environmental and software development areas.

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

NBRA board:

  • Steven Field, strategic steer and chairman
  • Michael Reed, independent steer
  • Dave Sargeant, group steer
  • Roger Collings, profitability steer
  • James Gore, work provider steer
  • Richard Thorogood, sales steer
  • Sam Smith, database steer
  • Joe Godfrey, retention steer
  • Steve Shore, procurement steer
  • Dev Cavanagh, political steer

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Claims exchanges hold steady during Lockdown 2.0

The CAPS Claims Analysis Report for week ending 21 November, shows that unique claims (claims initiated and exchanged through CAPS) have held steady during Lockdown 2.0.

Measured against the ‘exchanged peak’ which was week ending 3 October, last week showed unique claims had risen by five per cent to 105% – a six per cent increase on the week previous (week ending 14 November). During the week in which England moved into Lockdown 2.0 unique claims reached 112%.

Similar fluctuations are evident in supply chain transmission volumes with a high of 107% at the start of lockdown 2.0, decreasing to 89% week ending 14 November, rising by seven per cent to 96% for week ending 21 November.

Kevern Thompson, commercial manager, CAPS said, “The exchange volumes have remained steady. The analysis so far is indicating that what we have, or will see, is a steady continuous exchange ratio, despite many reporting a reduction in new claims being recorded.

“Essentially this may create improved efficiency of time taken from accident to repair start, due to reduction in new claims and repair shops remaining open. The analysis so far indicates that we’ll continue to see exchange levels remain as they are.”

Kevern continued, “Historic data shows that we anticipate a reduction in claim exchange towards the end of December into the beginning of January when shops close for the Christmas break and that the usual backlog may not be as high in February as has been the case in the past.”

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One size does not fit all

There was little self-censorship of opinions during the second session of the ARC360 Looking Ahead digital event series, although one thing that everyone agreed on was the value of people.

Taking part in the session, ‘One size does not fit all’ were Leon Coupland, owner, HTH Dynamics, and Paul Smith, managing director, Fix Auto Loughborough, both of whom have a wealth of varied experience in the industry.

During a free-flowing conversation they discussed everything from the impact of technology, business models, and manufacturer approvals. But both agreed the bedrock of success in this industry and any industry remains people.

Leon said, ‘We all need to realise that without people we don’t have businesses, and without great people you can’t have a great business. It really is that simple.’

That was echoed by the results of a live online poll, which found 64% of respondents named people among their top three criteria for success, well clear of the number of attendees who said technology (45%) and process (43%).

People power

Leon went on to explain how the balance of power in the employer/employee relationship has shifted and the focus now has to be on creating a collegiate culture rather than a hierarchy.

He said, ‘People’s attitudes have changed. They know a lot more and want a lot more – and they all know their rights. Business now is a team event. There used to be senior, middle and lower management. That’s in the past. Even job titles are for me. Do you need a job title to make a decision? It’s about skills. But it’s got to start at the top. If the owner or manager isn’t representing the culture they can’t expect anyone else to.’

There is a solid business argument behind this, too, especially as the industry becomes ever more complex and the skills of technicians become prize assets. Paul explained that by treating people well they will treat you well in return, and when it comes to your workforce, that means performing better.

He said, ‘The better they perform the better the business does. The better the business does the more I can pay them, and the more I pay them the less they’ll want to leave. That matters because people are the most important asset you have. I’ve got some great people working with me and want to make sure they keep working with me.’

Technology

Having the right people – with the right mindset – is also critical to overcome the shifting sands of technology. The nature of vehicle repair means that the workshop can never evolve into a production line; there are simply too many variables. Illustrating this point, Paul recalled how Henry Ford responded to US government calls for bombers during WW2 by building an entirely new factory split into manufacturing and assembly.

The plan was to produce one bomber an hour, but it fell short initially due to the number of adjustments that were required during assembly as the technology within the planes, such as radar, kept updating. The suggestion was that the automotive industry faces similar issues.

He said, ‘We’re very good at adapting to new technology. But when I started we learned how to repair metal and then paint it. Now that part of the job is probably a third of the full repair job today.’

Leon agreed: ‘The issue we have is the industry changes every 10 minutes. The workshop changes every 10 minutes, so you deal with a lot of things which are unproccessible. We probably can’t employ the sorts of people we used to employ. Now we need people who have the correct mindset to overcome technology.’

Models

When it comes to the bodyshop itself that is employing these technicians, it appears there is still plenty of room for variation. A second live poll found that 47% of attendees think a medium-sized static site is best suited to serve the market today. Static ‘fast-track’ site was the second most popular option with 21% of the vote, while large and small static site operations were favoured by 15% each.

However, just three per cent said mobile repairers were the way forward, and actually it seems there is real concern about the impact this growth sector is having on the wider industry. While there is a role for the cosmetic repairer handling traditional smart jobs, both Leon and Paul expressed fears that some of these businesses are taking on more than they might.

Leon said, ‘Smart repair used to be within an A4 piece of paper, but it’s taking other repairs now. If we all stick to our core skills we’ll be fine. I don’t see how a bodyshop that invests in all the equipment and health and safety can compete with someone who turns up on your driveway in a van and does supposedly the same job.’

Paul was even more forthright. He said, ‘Smart repair is a sticking plaster not a long-term solution as they could well lead to later problems. And the worse thing is they cherry pick the bread and butter jobs from other shops and leave us with the big, horrible ones.’

Segmentation

But the emergence of mobile repairers is just another example of how the market is segmenting – be it by brand, business type, damage type and repair specialism. A quarter of respondents to a third live poll identified brand as the most prevalent of these, and Leon suggested there is a trend towards badge collecting again.

It might not suit everyone though.

Paul said, ‘Some manufacturer approvals are so cost prohibitive. They want vast sums of investment but they are such low volume. We had one manufacturer come to us recently and we looked at our books at they were just four per cent of our work.’

Fix Auto Loughborough, at 20,000 sqft, is a high volume, low margin insurance business, supplementing profits with a growing number of retail jobs, and its success and the success of others like it proves there is no one size fits all solution.

Leon, whose consultancy business HTH stands for Here to Help, concluded, ‘People need to pick a journey that suits them and stick to it. If you stick to it and are committed, then you’ll be successful.’

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

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Rising Star interview: Sam Newman, Entegral

Q: Tell us about your role. What do you do, and what do you find most interesting about it?

A: I’ve been a sales executive for Entegral since August, dealing with our customers in the UK and Ireland. Before that I was a branch manager of Enterprise Rent-A-Car for five years.

I think what makes my role interesting is the variety that comes with it and being able to oversee the whole claims process from end to end. I love working with insurers, manufacturers and bodyshops – understanding what is important for them, then putting solutions in place and helping create efficiencies all whilst improving the experience for their teams and their customers.

Having a technology centric role is a change to what I have experienced previously. But it is rapidly changing environment which makes Entegral an exciting place to be at the moment

Q: What made you want to work in this industry? 

A: Two reasons: The challenge it presented, and the direction industry is heading.

Working to understand such a diverse industry with all its different intricacies has been a great challenge. Alongside, understanding a variety of different technology and variety of different ways that it can integrate into work processes. All whilst engaging with our customers to allow them to influence how we develop our products.

It was clear when I was researching the role that tech was gaining huge traction. The positivity of everyone made the decision to take this on a no brainer. COVID has had so many negatives but one positive outcome has been accelerating the consumer demand for tech – that desire and embrace of tech will surely correlate into industry demand

Q: What do you see as the biggest challenge to your industry in the next year?

A: I would say Brexit, but I imagine that’s an obvious one.

I think the other challenge would be how we adapt to climate change. The news this week regarding ending the sale of petrol and diesel cars from 2030 will throw up various huge challenges – are bodyshops going to be ready to repair? Will insurers have transparency of their network? Will they understand what their network of repairers are capable of and be able to match that up with each car’s more advanced and specific requirements?  Then there’s also the consideration of how consumer habits will change. Will ‘Range Anxiety’ and price add further diversification to the way we travel?

I think we all need to consider the best interests for our industry. We want to move forward but have to consider what’s best for our planet and our customer.

Q: How would you like to see the industry improved in the next five years?

A: I’d like to see more examples of digital journeys and see the industry positively embrace the demand for tech. Customers should have the option to report a claim and deal with a whole claim with as few touchpoints as possible from the insurer.

I’d also like to see increased communication, collaboration and discussion in the industry – something I Love Claims is facilitating particularly well. We’ll all be facing the same problems in the next five years. How we deal with those together will be key for overall success.

Q: If you could give your younger self a piece of advice, what would it be?

A: Something along the lines of exams aren’t everything. When I was 16, I wanted to be a doctor. I am now on a significantly different path after studying medical science at university. I ended up working in car hire which then led me to this role, which I love.

I think the key is to be flexible and open minded to opportunity.

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Industry positive despite much uncertainty

Despite the country entering Lockdown 2:0 and lingering uncertainty beyond the proposed lifting of restrictions on 2 December, the incident repair aftermarket appears to be in a positive frame of mind.

A highly encouraging 88% of respondents to an online poll said they were either confident (53%) or very confident (35%) of managing this current lockdown and any subsequent regional restrictions that may be imposed this year or next.

The live poll was carried out during the ARC360, in association with I Love Claims, webinar on Wednesday 11 November, which focused on the fourth quarter of 2020 and asked: where are we now?

Marc Holding, managing director of the Vella Group, summed it up succinctly: ‘I think like a lot of people we’ve got a ‘been there, done that’ attitude.’

Lockdown

While this national lockdown is not as severe as its spring predecessor, its impact, coming on the back of a two-week firebreak in Wales; intensified restrictions in Northern Ireland; the five tier system in Scotland; and the previous three tier system in England, has still been significant. That was underlined by another live poll, which split respondents almost down the middle between those reporting a decrease in recent weeks (54%) and those saying volumes had either been static or risen (46%).

Marc continued, ‘The majority of our sites sit in the Lancashire area so we feel like we’ve never really been out of lockdown. Like the wider industry we had the dip, got volumes back up and then expected an upward gradient with schools going back. We got back to 75-80%, but then we started to see a deterioration in volumes pre-lockdown 2.0 and last week we probably averaged out at about 60%.

‘But it’s hard to tell how much lag there is on claims coming through and, at the moment, we’re operating day-to-day because it’s just so volatile.’

Volatile

Volatile was also the word used by Michael Golding, network manager at LV=, who, along with Joe March, head of commercial and network management, Hills Salvage & Recycling Ltd, joined Marc on the ARC360 panel. Michael explained that a few regions, such as London and Leicester, had remained constant despite restrictions but the fluctuations throughout most of the country made forecasting next to impossible.

Michael said, ‘We were all set to go and then Lockdown 2:0 came along and everything stalled. We’ve definitely seen a slump this week but speaking to repairers, many are a lot more prepared this time and have just carried on.’

Optimism

One reason for this sense of optimism is the announcement that the Jobs Retention Scheme (furlough) has been extended to March 2021. That has instilled confidence within many businesses and allowed them to manage costs into next year.

Marc said, ‘The change to flexi-furlough has been a real blessing. One of our biggest costs is staffing so being able to turn staff cost into a variable cost has allowed us to turn it up and down according to volumes.’

Moreover, many operations have now turned their eyes to next year and are well advanced with preparations to help them succeed in whatever the ‘new normal’ turns out to be. A third poll found that 60% were already looking to the second quarter of 2021 while a further 28% expect trading will only settle down again in the third quarter.

Longer term

Michael said, ‘December will be what it will be. I wouldn’t say we’ve written off the rest of the year, but our efforts are going into longer term planning.’

For LV=, that means preparing for a new way of working with greater automation and live chat services with repairers, while also shaping the business to handle unpredictable volume levels, more remote working, a diluted rush hour and a potential shift away from public transport.

Meanwhile, Hills Salvage and Recycling is also looking ahead, and benefiting from its diverse business model. It has been able to absorb a fall in salvage volumes by concentrating on green parts supply; demand has escalated in this area and Joe thinks it’s partly because repairers are seeing older vehicles and, without the usual churn, able to look a bit harder for repair solutions.

He said, ‘We’re putting all our resources into our green parts business. That’s where we see our upside coming from next year.’

Staff

However, one note of caution in the short-term surrounds the wellbeing of staff, many of whom are suffering ‘Covid fatigue’. While there was a sense of unity within the country during the first lockdown, that has splintered this time around with more people sceptical of the benefits, confused by the rules and fed up with the restrictions.

Marc said, ‘Everyone is hitting the mental wall and we have to be really careful how we manage the human element of the business. We have a strong HR team focusing on wellbeing and a lot of it is just about being aware of co-workers. But we all know people who have really struggled and from a human capital point of view, we don’t want to get into 2021 with everyone bruised and battered and run down. As an employer, we have to tread a fine line between caring for our staff and intruding into their lives.’

Reassurance

Joe said the key thing was reassurance, particularly with dire unemployment forecasts. And while reassuring staff verbally is always a positive, actions speak louder than words and to instil a sense of worth and confidence in his workforce Joe has been training many to carry out dual roles. He explained that those who wanted to come back to work but were not able to because their particular departments were quiet, had now come back to assist in other areas of the business.

He said, ‘The honeymoon period of being at home has long gone for most people and they want to be at work and they want to feel valued. We’re expanding our site to 26 acres and undertaking a massive restructure, so training people to come in and keep contributing to the business has been a key thing for us and them.’

Data

Meanwhile, the webinar also revealed some telling data from the past weeks. It showed how, according to CAPS, unique claims spiked from 90% to 106% from the week ending 31 October to the week ending 7 November, as motorists rushed to beat lockdown.

Further, the TomTom Traffic Index highlighted how congestion during last Wednesday’s rush hour tracked above both 2019 and the previous week’s levels but had dipped below both by the start of following week as lockdown took hold. Similarly, the number of people driving, walking and using public transport had all tailed off from the mid-September peaks according to Apple data.

ARC360, in association with I Love Claims, is supported by corporate partners BASF, BMS, Copart, EMACS, Entegral, Enterprise Rent-a-Car, Mirka, Nationwide Vehicle Recovery Assistance, S&G Response, Sherwin Williams and CAPS; partners asTech, The Green Parts Specialists, Indasa, Innovation Group and Prasco; and strategic partners AutoRaise; NBRA; RepairTalks; and TrendTracker.

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